Brand voice development, content strategy + copy for new lift agency website
Our goal: establish an authentic brand voice for LIFT Agency, weaving new messaging together to create a clear understanding of the company and its service offerings, making it stand out from the traditional agency pool. I wrote with our target audience of CMOs, marketing directors and other industry executives in mind.
We began with several brainstorming and wire-framing exercises, eventually landing on clean, precise wording void of traditional marketing jargon. I focused on a benefits-first approach to the copy with scannable headlines for an impactful read, even on-the-go. I ended with a focus on the company culture, showing off the spunk and creativity of the agency as a whole to attract potential employees.